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Simon Waterfall


Simon Waterfall Biography - ArtLyst

Digital designer Simon Waterfall was awarded his Masters in industrial design at the Royal College of Art.

In 1994 he co-founded Deepend design, which grew as the industry embraced digital. It blossomed to 350 staff in nine offices around the world and became the number one creative agency in the UK for three years running and number one in the world in 2001.

In 2001, with five partners, he set up Poke, which was a vehicle to challenge everything that they had learned, practiced and preached. It become the number one digital studio in the UK in 2006 and is part of the advertising company Mother.

In September 2007 he became the youngest and first digital president of the D&AD and in November 2007 he was awarded the title of Royal Designer of Industry, the highest honour in design.

In 2008, Poke was voted the most respected agency in the UK, and Simon the most influential person in digital media. The same year, Simon was awarded the UKs highest design honour 'Royal Designer of Industry' in recognition of his work in the area of digital design.

Creativity magazine has placed him on the Creative 50.

Simon Waterfall / Poke

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