Andy Warhol Museum Announces Project To Digitise 500 Factory Era Films
The Warhol Museum has announced that films created by Andy 1963-1972 will be converted to a digital format through a new partnership announced by The Warhol, The Museum of Modern Art, and MPC, a global leader in VFX (visual effects) and a Technicolor company.
The project will make accessible approximately 500 titles many never before shown to the public. Warhol withdrew from circulation most of his film work, more than 40 years ago. Nearly 1,000 rolls of original 16mm film will be digitally scanned, frame by frame, and converted into high resolution (2K) images. The scanning, which will begin in August 2014, will take several years to complete as the process is delicate.
Once completely digitised, the entire collection of Warhol films will be available for public screening. The films themselves have been housed, conserved, and in some cases exhibited at MoMA since the early 1990s as part of the museum's collection of some 22,000 films, and are among the most requested works in MoMA's Circulating Film Library. Digitizing these films will amplify both museums' opportunities in the areas of public programming, lending to other institutions for public screenings, accessibility to scholars, and use in special presentations and performances such as those currently being produced by The Warhol. The partnership brings together a preeminent museum for modern art, a global leader in digital VFX, and the world’s most comprehensive single-artist museum.
“The Warhol’s mission is to be the global keeper of his legacy. Making it possible for curators, scholars, and the public to see Warhol’s total output as a filmmaker for the first time is a major step toward achieving our goals. These films stand alongside Warhol’s greatest works and are as significant as his paintings,” said Eric Shiner, director of The Warhol. “This remarkable collaboration represents the largest effort to digitize work of a single artist in MoMA's collection,” said Rajendra Roy, The Celeste Bartos Chief Curator of Film at MoMA. “The results will allow us to maintain our custodial responsibility for the long term analog preservation of Andy Warhol's films, and will help provide broader access to them for research and theatrical exhibition.” MPC, an Oscar-winning digital VFX studio renowned for creating spectacular visuals for blockbuster films and award-winning advertising campaigns, will provide the scanning and artistic restoration to create new digital masters that retain the original character of the films. Justin Brukman, managing director of MPC NYC said: "Today our work and creative expertise covers a broad spectrum of media sectors and platforms. In recent years MPC has collaborated with a growing number of distinguished art institutions and artists and working with The Warhol and MoMA is a wonderful opportunity".
Photo Courtesy Andy Warhol Museum all rights reserved