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China Returns As Global Art Market Leader For Second Time - ArtLyst Article image

China Returns As Global Art Market Leader For Second Time

01-08-2016
 
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According to thierry Ehrmann, Artprice's CEO, China has returned as the global art market leader. The comprehensive report released on Friday shows China had been expected to lose their 'soft power’ dominance with the United States this year, but have returned to the global stage as leader, with a turnover up by more than $570 million. Another surprise on the global art market has been the generally low unsold rate and the dynamic pace of transaction growth, both clearly demonstrating the art market's capacity for adjustment and safe-haven attractiveness compared with financial markets and standard investment returns. 

More than 252,000 Fine Art lots were sold in the first six months of 2016, generating a total turnover of $6.53 billion (including fees). analysis has systematically crunched over 3500 auction sales to produce a detailed half-year report covering public auctions of Fine Art (painting, sculpture, drawing, photography, printmaking and installations). Transactions rose 2.3% while sales turnover dropped -25%, almost entirely due to a reduced offer of major masterpieces (works priced over $10 million) in all artistic periods. 

The short supply of masterpieces at the market's high-end (> $10 million) has primarily impacted the results of the two capitals of the Western art market where the bulk of these sales are hammered. Compared with the same period a year earlier, London was down 30% and New York was down 49%. The weak performance of these two major cities naturally affected the overall figures for the global secondary art market as a whole, which lost a quarter of its value in the first six months of 2016. 

The slowdown was already visible in the second half of 2015 with the first signs of a fall in sales revenue since the financial crisis in 2008. Although the market was braced for some degree of contraction in the first half of 2016, it was not expecting a drop of this magnitude. An unfavourable comparison basis has significantly amplified the size of the contraction since the first half of 2015 posted absolutely historic highs, with a large volume of new auction records. 

Nevertheless, the heart of the Western art market appears to have retained its vitality Nevertheless, the heart of the Western art market appears to have retained its vitality. The market's overall unsold rate - a key marker of the art market's health for two centuries (above 35% indicates meltdown territory… below 25% indicates a speculative dynamic) - is still 2 points below the indicator's pivotal 30% level. 

Apart from China, several countries have posted auction turnover growth including Belgium (+ 12%), Turkey (+7%) and Sweden (+44%), proving that national markets are not necessarily affected by weakness in the two major Western capitals. 

During the first half of 2016, China beat the United States to first place on the global art market. The sharp contraction at the top of the US art market has allowed China back into the leader position on the global map of national markets, a development that no-one would have imagined last year. 

Indeed, Mainland China's art market is still undergoing substantial readjustment: its secondary art market sold fewer lots (down 22%) and its overall unsold rate remains high (at 64%). But its total turnover on Fine Art only posted a slight decrease of -3.9% China's problem with unsettled bids has now been resolved by an extremely strict legal framework that has been in force for 2 years. Hong Kong - an integral part of the People's Republic of China - is at the heart of the process of stabilisation of the Chinese market and is proving to be of paramount importance for the nation's art market. Hong Kong is the only major marketplace in the world that has continued to post market growth (nearly +10%) and it is clearly keeping the Chinese art market alive. 

The slowdown in the Western art market essentially concerns high-end prestige sales. These sales of Impressionist & Modern Art and Post-War & Contemporary Art represent the marketing spearhead of the major auction houses and, so far this year, they have presented far fewer exceptional pieces on both sides of the Atlantic. 

In New York, Christie's - the world's leading auction operator - has posted a 56% drop in turnover on Fine Art. Its total for the first six months of 2016 was therefore less than half its turnover for the same year-earlier period. However, the downturn in revenue has not stopped Sotheby's (the only major auctioneer whose capital is traded on the stock market and listed in New York) from enjoying a 20.5% increase in its share price since 1 January 2016, suggesting that the financial markets are confident in the art market. Of course, the contraction in art market turnover appears all the more dramatic after the exceptionally strong results at the beginnings of both 2014 and 2015 with the secondary market majors posting their highest-ever sales totals and stunning new auction records. 

Interim report clearly identified the "highly selective nature of the lots offered for sale and the rocketing prices of works by the market's stars" during the first half of 2015. This dual phenomenon was symbolised by Christie's introducing a new sales format (mixed period sales) of which Looking Forward to the Past on 11 May 2015 was a stunning example. That evening sale demolished the all-time auction record for an artwork not once, but twice, with masterpieces by Giacometti and Picasso fetching respectively $141.3 million and $179.4 million. The sale also posted the highest-ever average hammer-price at $18.4 million. The shortage of masterpieces has been felt throughout the first half of 2016. Whereas Christie's hammered 31 results above $10 million last year, it only recorded 12 in the first half 2016, with a top price of just $57.3 million in New York. The lack of spectacular results seems to suggest the market has fallen asleep in 2016. However, this is clearly not the case since there has been more activity in H1 2016 than there was in H1 2015 with the Western art market posting a 9.7% increase in transactions and a 9.9% increase in its price index in the second quarter of the year. Indeed, the reluctance to part with major masterpieces is in sharp contrast with the enhanced liquidity of the works present on the art market. This intensification in the volume of transactions - with a stable unsold rate - confirms beyond any doubt the enhanced liquidity of the Western art market. 

Driven by investment logic, speculation, inspired collectors and an insatiable demand for major artworks from the world's museum industry, the turnover total for the global secondary art market is in good health thanks to China and +18%. The art market has managed to post a better interim turnover total despite a deterioration in the global economic context. Apart from access to reliable art market information, the driving forces in today's art market are the rapid proliferation of online art sales (with 95% of the Art Market's players connected), the emergence of art as a reliable and interesting asset class, the massive growth of the art-consuming population (from roughly half a million in 1945 to around 70 million in 2016), the accession to the market of a much younger generation and an expansion of the market to Asia, the Pacific Rim, India, South Africa, the Middle East and South America. E-business is up 96% on the Art Market (Christie's, 25 July 2016, in Les Echos). 

It is also being driven by a museum growth phenomenon (700 new museums per year) with the global museum industry becoming a significant economic reality in the 21st century and more museums opening between 2000 and 2014 than during the entire 19th and 20th centuries. Indeed, demand for museum-quality artworks is clearly one of the primary value drivers at the high end of the global art market. Both mature and liquid, the art market now offers yields of 10% to 15% per year for works valued at over $100,000. 

In 2016, the China recovered its leading position on the global art auction market after losing it to United States for five years. China still has by far the strongest market for Old Master art in the world. In the global competition for cultural influence, art represents a key factor in what is nowadays referred to as Soft Power, and in a number of countries, this power is actively pursued (e.g. the United States, China and, on another scale, Qatar). 

So this is the macro and micro-economic basis of today's Art Market: a market that has emerged for the last 16 years as a safe haven against economic and financial instability, with substantial and recurring returns. 

Against a backdrop of negative interest rates, the Art Market looks remarkably healthy with its Contemporary segment alone posting a 1,200% progression of annual turnover over the past 16 years and a +43% linear progression of the average value of an artwork. These returns are not limited to star signatures; in fact our data shows that works valued at above $20,000 already generate significant annual yields of 9%. 

The Art Market is an efficient, historical and global market whose ability to withstand economic and geopolitical crises is well established.


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