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Damien Hirst And Noel Fielding Virtually Tour Tate Modern - ArtLyst Article image

Damien Hirst And Noel Fielding Virtually Tour Tate Modern

25-03-2012
 
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Art Enthusiasts May View Hirst's New Retrospective From Their Armchair

A new Damien Hirst documentary film is being prepared for release to coincide with the Tate retrospective exhibition which opens on 4 April. Directed and edited by BAFTA award winner Chris King (Senna) ‘Damien Hirst: Thoughts, Work, Life’ includes an exclusive interview with the artist, and rare early archive footage and stills. It will be airing on channel 4 on the eve of Hirst’s first major retrospective in the UK. The film is a unique opportunity to find out more about the real Damien Hirst, if that is possible.

Channel 4 is also creating an online, virtual tour of Hirst's much anticipated exhibition. It will be unveiled two days before the landmark show, at Tate Modern opens to the public. Mighty Boosh cult figure, Noel Fielding will act as the online tour guide and users can watch videos of Hirst as background reference to his key artworks.

Channel 4 Arts commissioning editor Working with Tate Modern, will make a 360 degree online video tour of the exhibition available on channel4.com/hirst for one week from 2nd April.The online tour uses yellowBird technology which allows web users to move around the exhibition by using their mouse or iPad to view 360 degree video footage in all directions. Hotspots will trigger additional video content for a number of key artworks.

4's Arts Producer, Tabitha Jackson said, "I am delighted that Channel 4's vital partnership with Tate and our long association with the YBA's from Steve McQueen to Sam Taylor Wood, and now Damien Hirst, has given us this opportunity. By experimenting with innovative new technology as well as traditional forms of television, we can help audiences experience the exhibition in a new, personal way before doors are even open."

Kate Quilton, multiplatform commissioning editor, Factual at Channel 4 said; "We're thrilled be working with Damien Hirst, Tate and yellowBird on this project. It does exactly what we look to do - use multiple platforms to deliver stories in ways which fundamentally change the audience experience and increase the impact of the idea. To allow viewers to preview the exhibition for themselves straight after the programme, before the doors even open, is really exciting for us."

This innovative online experience will be live on the evening of 2nd April - the same night that Channel 4 will screen two documentaries about Hirst as part of an evening spotlight on the artist.


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