Frieze London Announces New Fair Design for 2013
The Frieze Art Fair has announced details of their 11th flagship contemporary art fair in London. The event will introduce a new look in 2013 with more sizable public areas and a new layout of galleries. Frieze London will be taking place from the 17–20 October 2013 in Regent’s Park, London and is sponsored by Deutsche Bank for the tenth consecutive year.
Working with architects Carmody Groarke, Frieze London has been redesigned to provide the best conditions for showing and viewing art. The new format will ensure that the fair has a more spacious feel and will create the best possible visitor experience at Frieze London 2013.
Frieze London is one of the world’s most influential contemporary art fairs and brings an international audience to the dynamic contemporary art world of the UK capital every October. Once again, coinciding with the London fair, Frieze presents Frieze Masters, a new fair with a contemporary perspective on historical art. Together the crossover between the two fairs will make London the focus for a broad spectrum of international visitors.
Amanda Sharp and Matthew Slotover, co-directors of Frieze, commented: ‘Last year was an incredibly ambitious and successful year for Frieze, opening both Frieze New York and Frieze Masters in London. These insights will be brought to Frieze Art Fair in London this year and we will introduce some of the biggest changes to the fair since its founding. In its eleventh edition we are excited to raise the bar with this fair.’
Participating Galleries: Frieze London is a carefully selected presentation of the most forward- thinking contemporary galleries from around the globe. Despite an increased demand from galleries, in 2013 Frieze London will include approximately 150 exhibitors. Additions to last year’s participants include: Blum & Poe (Los Angeles); Galerie Max Hetzler (Berlin), Goodman Gallery (Johannesburg); Maccarone (New York); Overduin and Kite (Los Angeles); and Rodeo (Istanbul).
Focus is a section for galleries up to ten years of age presenting projects specifically conceived for Frieze with works not seen previously in an art fair context. Highlights in 2013 include the immersive installations of Daniel Steemann Mangrané at Mendes Wood (São Paulo); a nonfunctional telecommunications satelitte by artist and explorer Trevor Paglen at Altman Siegal (San Francisco); and a show and tell by gallery artists Sean Edwards, Jack Strange and Jesse Wine offering visitors the opportunity to talk with them about their work at Limoncello (London).