Heineken Srengthen Their UK Performance
Watch brand new Heineken beer party video Here
As the UK's leading brewer and cider maker, Heineken draws on centuries of experience to produce a range of Britain's best loved beers and ciders. The Brewer is passionate about our brands but equally passionate about being a responsible and sustainable business.
Heineken are strengthening their performance by embedding into the business HEINEKEN's comprehensive sustainability strategy for the next decade - Brewing a Better Future. Their achievements so far on this sustainability journey is demonstrated by being awarded the highest ranking of Platinum Plus in Business in the Community's 2011 Corporate Responsibility Index (CRI). Heineken are the only alcohol company to achieve this and are proud that, despite the challenging economic times in which they currently operate, HEINEKEN in the UK continues to demonstrate our commitment to transforming our business in order to have a positive impact on the society in which they operate.
HEINEKEN in the UK is well regarded as a responsible business and has a solid approach to managing sustainability issues. They have already taken some significant decisions that is enabling them to fully integrate sustainability plans within the business. They want to challenge and stretch the company further and so the ambition is “To be the greenest international brewer in the world”. They will achieve this ambition by embedding 'Brewing a Better Future' into every aspect of HEINEKEN in the UK. Brewing a Better Future is an exciting journey that has only just begun. To realise the vision of a more sustainable world, and make positive and long-term investments in the environment, communities, people and partnerships. To make sure they reach their destination, they have focused their actions and energy around three strategic imperatives:
1)Continuously Improve the environmental impact of the brands and business
2)Empower people and the communities in which they operate
3)Positively Impact the role of beer in society.