Sotheby’s To Launch Online Video Platform To Focus On Leading Museums
The world's leading museums are the focus of a new online platform developed by Sotheby’s which will promote video content created by many major institutions. The digital hub will be called Sotheby’s Museum Network and it will be featured prominently on Sothebys.com as well as Sotheby’s Apple TV channel. The museums in this network will include internationally-renowned public institutions, such as the Metropolitan Museum of Art, Tate, and the National Palace Museum in Taiwan as well as well as newer institutions founded by private collectors, including the Garage Museum of Contemporary Art in Moscow.
In addition to syndicating museums' own content, the Sotheby’s Museum Network will also be the home of original programming conceived and produced by Sotheby’s. The Treasures of Chatsworth, a 13-part series on one of Europe’s greatest private houses and most significant art collections, is currently in production and will debut this autumn. Further information will be shared in the coming months.
Recent years have seen the opening of numerous private museums by passionate patrons, as well as record attendance at major exhibitions worldwide, reflecting a seemingly insatiable public interest in great art and collections. Sotheby’s Museum Network will reach a global audience for whom museums and foundations are a new entry point into the world of art, as well as seasoned collectors and connoisseurs who look upon these institutions as the ultimate source of authority on art and culture. It will ultimately encompass thousands of existing museum videos, which have never before been aggregated into one channel, making it easier for people to discover what they love as well as introducing new audiences to the great work that these institutions are creating worldwide.
“We are thrilled to host the extraordinary videos produced by our museum partners around the world," commented David Goodman, Executive Vice President, Digital Development & Marketing. “The Museum Network is a response to a growing global audience that wants to experience the world of art and collecting. The network is a natural evolution of the existing ties we have with museums through programs like Sotheby’s Preferred and we can now deepen those relationships with institutions and their benefactors as we expose their outstanding collections to millions of art lovers who engage via digital channels. The Treasures of Chatsworth is the perfect way to launch our drive into original video content creation centered on the arts and will be the first of many original films that will reveal the wonder of art and collecting.”
Photo image: The Treasures of Chatsworth courtesy Sotheby's