Rolls-Royce Motor Cars has announced that a new installation by Turner Prize nominee and renowned artist Angela Bulloch entitled ‘Cipher of L.’ will be presented at the marque’s London showroom in Berkeley Square. The work will be unveiled on Thursday 9 October 2014 and will be shown for three weeks to coincide with Frieze Art Fair, the landmark event in the global contemporary art calendar.
The work takes the form of a ‘Pixel Box’ installation that mimics the properties of a Rolls-Royce motor car. Angela Bulloch is known for her interest in systems, patterns and rules, and the creative territory between mathematics and aesthetics. This new installation will incorporate certain physical, as well as conceptual, elements of a Rolls-Royce motor car, exploring the relationship between art, technology and craftsmanship.
The artist, who is a member of the ‘Freeze’ generation of ‘Young British Artists’, along with Damien Hirst, Sarah Lucas, Michael Landy, Matt Collishaw, Fiona Rae, and the late Angus Fairhurst. The exhibition went down in British art history as inaugurating a period of prosperity for the British art scene, and heralding what seemed to be a new movement that came to be known as the ‘YBa’s’ – ‘Young Biritsh artists of which Bulloch was considered a member.
The artist’s work ‘Cipher of L.’ will have the same dimensions as a Rolls-Royce Phantom and will be presented as the centre-piece of the space for the duration of the exhibition. The installation will project coloured light over the other individually commissioned pieces of automotive art.
Bulloch has explored the use of materials and form through her ‘Pixel Box’ works since 2000 and as part of her oeuvre in general over the past 25 years, and with this new commission provides a new field of creative experimentation for her practice. In researching this commission the artist travelled to the Home of Rolls-Royce in Goodwood, England to study the unique blend of engineering and hand-craftsmanship of the Rolls-Royce motor car.
Artist Angela Bulloch, said after visiting the Rolls-Royce factory, at Goodwood, UK; “I was greatly inspired and set out to make a work that appears to float in the same way that a Rolls-Royce motor car does. The light programme that will run through ‘Cipher of L.’ uses a range of secret colours usually found on the exterior of Rolls-Royce’s motor cars and the work will have a puzzling pattern that repeats nearly never.”