Exhibition
This is Tomorrow - Whitechapel Gallery
During the 1950s mass production and new technologies were celebrated by the Media. Novel materials were to influence all areas of life, from the daily maintenance of the living space to the built environment as well as the production of art.
Architect and writer Theo Crosby’s initial idea for an exhibition involving architects, artists, designers and theorists resulted in This is Tomorrow which took place at the Whitechapel in 1956 in collaboration with members of the Independent Group. The theme was the ‘modern’ way of living and the exhibition was based on a model of collaborative art practice. The 38 participants formed 12 groups, which worked towards producing one artwork. The outcome transformed the Whitechapel Gallery into a vibrant interactive space of installations.
