Artist Ben Eine Creates Process Video For Kaspersky Lab – Watch Video




The London based International Street Artist Ben Eine has created a video exploring his art practice for Kaspersky Lab. Born in London, Eine is one of the most successful Street Artists in the world and is regarded as a pioneer in the exploration of graffiti letterforms. Originally a writer, Eine started his career 25 years ago, leaving his first tag all over London before developing his distinct typographic style. Eine’s aim was to point out that street art is distinct from graffiti. He believed “street artists want to add something to the environment. They consider the audience, whereas graffiti writers don’t care about anyone except themselves, they do it purely for the kick”.

Eine’s bright and colourful letters were created to stand out from the usual tags and dubs seen on the streets and can still be found in areas of East London. These letters appear on shop shutters and often spell whole words across walls. Eine first came to prominence in the “commercial” graffiti scene through his symbiotic partnership with London graffiti artist Banksy. In 2010 the UK Prime Minister David Cameron gifted his artwork to President Obama, while a particular area of the East End was named ‘Alphabet City’ after his colourful array of shop front ‘shutter art’. Currently Ben Eine’s work is held in the permanent collections of the V&A, London, The Museum of Modern Art, Los Angeles and

Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com



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