The latest cover of Garage magazine, the art, fashion and lifestyle glossy edited by Mrs Roman Abramovich, (Dasha Zhukova), includes a cover shot by Patrick Demarchelier of the artist photographer Cindy Sherman. The issue, is inspired by Vanity Fair and depicts generic models wearing masks ordered from the spooky website, ‘That’s My Face’. The photo is a statement about the ‘mutability of “modern identity’. Cindy Sherman stated in a WWD article; “I like how creepy the photos turned out, even though they don’t really look like the character in my photo. But that’s better, I suppose.” Inside the issue includes Juergen Teller talking to Boris Mikhailov, Lena Dunham chats to Tavi Gevinson and in conversation with Theaster Gates.
Sherman first shot onto the New York art scene in the 1970s with her “Untitled Film Stills,” a series of black-and-white film noire style portraits of Sherman herself, donning stereotypical female roles like damsel in distress or femme fatale. Sherman’s photographs exposed that the roles women are allowed to play in film mirror those women are encouraged to play in life. Sherman’s masqueraded identities expanded to include sad clowns, Real Housewives-esque aging women and coquettish schoolgirls. Her imaginative photographs show that identity is something crafted and projected, not given. Cindy Sherman lives and works in New York. Her work has been the subject of countless major international exhibitions
Born in 1954 Sherman is widely recognized as one of the most important and influential artists of her generation. Throughout her career, she has presented a sustained, eloquent, and provocative exploration of the construction of contemporary identity and the nature of representation, drawn from the unlimited supply of images from movies, TV, magazines, the Internet, and art history. Working as her own model for more than 30 years, Sherman has captured herself in a range of guises and personas which are at turns amusing and disturbing, distasteful and affecting. To create her photographs, she assumes multiple roles of photographer, model, makeup artist, hairdresser, stylist, and wardrobe mistress. With an arsenal of wigs, costumes, makeup, prosthetics, and props, Sherman has deftly altered her physique and surroundings to create a myriad of intriguing tableaus and characters, from screen siren to clown to aging socialite.
Patrick Demarchelier was born near Paris in 1943 and has lived in the US since 1975. His photos regularly appear in Vogue, Vanity Fair, Harper’s Bazaar, Rolling Stone, Newsweek and Elle. Beginning in 1989, he was the official photographer of Princess Diana of Wales, becoming the first non-Briton to become an official photographer for the Royal Family. In 2007, he became an Officer dans l’ordre des Arts et Lettres, and his work was the subject of the retrospective Patrick Demarchelier: Images et Mode at the Petit Palais in Paris.
CINDY SHERMAN: EARLY WORKS 11th January – 9th June 2013the Gucci Museum Florence