Frieze has announced their 2015 Projects, where they will be presenting seven new commissions for the London fair. Along with the support of the LUMA Foundation. This year’s programme is inspired by Frieze London’s temporary structure in The Regent’s Park and explores propositions for mobile architectures and alternative realities. Nicola Lees, Curator of Frieze Projects, has invited practitioners and collectives from disciplines including architecture, publishing and theatre design to transform, subvert, and interact with the social, structural and cultural dynamics of the fair. Initiated in 2003, Frieze Projects is an unique non-profit commissioning platform for emerging, under-represented and innovative practices within one of the world’s leading contemporary art fairs.
The Frieze Projects participants at Frieze London 2015 are: ÅYRBRB, Lutz Bacher, castillo/corrales, Thea Djordjadze, Jeremy Herbert, Asad Raza and Rachel Rose, winner of the 2015 Frieze Artist Award.
Visitors will enter the fair through a dramatic installation by American conceptual artist Lutz Bacher, transforming the entrance corridor into an enigmatic environment using found objects from films sets. Intervening in the fair architecture, the collective ÅYRBRB (Fabrizio Ballabio, Alessandro Bava, Luis Ortega Govela and Octave Perrault) will create a large-scale interactive installation in collaboration with cutting-edge interior design and technology companies.
Artist Jeremy Herbert will draw on his experience creating experimental theatre sets to build an underground chamber beneath the fair; and, through a door at the back of the fair bookshop, Asad Raza will create an evolving exhibition inspired by caves of worship of the Greek god Pan.
French collective castillo/corrales will bring their cooperative, inter-disciplinary ethos to a new iteration of the on-going project The Social Life of the Book, exploring the economy and circulation of printed matter within the art world. Georgian artist Thea Djordjadze will create a new series of mobile sculptures inspired by the Monstera deliciosa (so-called ‘Swiss cheese plants’) that populated Henri Matisse’s studio. Winner of the 2015 Frieze Artist Award, Rachel Rose, will respond to Frieze London’s specific site by creating a scale-model of the fair’s structure, inside which lighting and sound design will simulate the sonic and visual sense frequencies of different animals inhabiting The Regent’s Park.
Nicola Lees said: ‘This year’s projects are interacting with the fibre of Frieze London. The different projects begin with the fair as representational of temporary architectures and international mobility of the art world. They help us to expand our understanding of the practices and precedents that contribute to that world. In this way, theatrical sets, interior design, publishing and digital platforms can create alternative realities and experiences along with the disciplines of sculpture, performance and installation.’
Frieze Projects and the Frieze Artist Award are supported by the LUMAFoundation, established in 2004 to support the activities of independent artists and pioneers, as well as institutions working in the fields of art and photography, publishing, documentary and multimedia. The foundation specializes in challenging artistic projects combining a particular interest in environmental issues, human rights, education, and culture in the broadest sense.
Maja Hoffmann, President, LUMA Foundation said: ‘The LUMA Foundation is thrilled to be an active supporter over the next three years of the Frieze Artist Award and Frieze Projects, Frieze London’s non-profit commissioning programme. This partnership underlines LUMA’s commitment to produce, present and promote contemporary art projects in new and inspiring ways.’
Frieze London takes place from 14-17 October 2015. In 2015, Frieze London is sponsored by Deutsche Bank for the twelfth consecutive year, continuing a shared commitment to discovery.
Photo: P C Robinson © artlyst 2014