House of Peroni Pop Up Defines Contemporary Italian Culture In London

Peroni Nastro Azzurro is creating ‘The House of Peroni’, an event to celebrate the new wave of visionaries defining contemporary Italian culture. Plans for this ambitious project will showcase creative talent in July and again in November. The House of Peroni opens its doors for a month from the 3rd July, presenting an immersive experience. It’s a unique space where you can discover creative minds pushing the boundaries of their disciplines.

Visionaries from Italian art, design, fashion, photography, film, music and food and drink will be there to create new expressions of Italian style including design concepts, interactive workshops and dining experiences. The people, their work and the ideas – that are informing the creative landscape of tomorrow and will be accessible all year round @ The House Of Peroni online and at two London residencies in July and November.

To lead the project, Peroni Nastro Azzurro has appointed a Creative Council from across the creative arts. They will contribute to The House of Peroni with new work or as part of the programme of experiences and workshops. The Council includes fashion designer Carlo Brandelli, Michelin star chefs Manuel & Christian Costardi, drinks innovator and mixologist Gerry Calebrese, product designer and member of the Alessi family, Giovanni Alessi Anghini, architect Andrea Morgante, who is credited with designing the Ferrari museum and the critically acclaimed design duo Forma Fantasma.

As well as making their own contribution, the Council have identified young Italians that represent the new wave of Italian creativity whose work will be featured in the House of Peroni. These include thread sculpturist Giacomo Lion and installation artist Ludovica Gioscia.

The House of Peroni will provide guests the opportunity to see, touch, taste and immerse themselves in the work of the Italian creative talent at the heart of The House. Guests to The House of Peroni will be able to view the work submitted by both the Council and collaborators, enjoy a modern Italian drinking and dining experience and engage in a programme of creative workshops, discussions and events.

A small number of privileged diners will have the opportunity to secure a place at the table of Franco Aliberti. The much lauded ex-Head Chef from Osteria Francescana – the Modena restaurant voted in the world’s top five for the last two years running – will be hosting three intimate dinners in The House of Peroni focused around themes of sustainability and open and honest cooking.

A daily schedule of events is taking place during the residencies. Developed in conjunction with Fashion Fringe, Tent London, London Film Academy and Central St Martin’s, guests will be able to book a place to a wide variety of immersive creative experiences. Hosted by members of the Creative Council and other big names from across the creative arts, the events will include participatory design workshops, exclusive drinking and dining experiences and tours around the capital exploring the influence of Italian style on the capital’s fashion and architectural scene.

To register interest, book tickets to an event or explore the new wave of contemporary Italian culture, visit The House of Peroni

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