The London Art Fair has presented the inaugural Sotheby’s Institute of Art sponsored Art Projects Award to the British artist Jeremy Hutchison. His work titled; ‘Division of Labour’ also takes home the £2,500 prize furnished by the Sotheby’s Institute of Art.
Having studied linguistics and written advertising for Coca-Cola, Hutchison received a distinction from the Slade School of Fine Art, London in 2011 and is currently a member of the Whitney Independent Study Program, in New York City, USA. His practice constructs situations that disrupt the flow of global capital through industrial production and consumer ideology.
Demand and Supply (2013), the prize-winning artwork, is on show with Division of Labour in the Art Projects section of London Art Fair 2015 until Sunday 25 January. It was originally commissioned as a performance for Liste18, Basel Switzerland, (in conduction with De Appel and the Gallerist programme) in which he outsourced all creative authorship to an investment banker. The banker instructed him as follows:
1) Enlist an anti-capitalist protester
2) Give him 11 white boards, 3 cans of aerosol paint
3) The protester must write whatever he wants
4) The artist must act as gallerist
5) The work must take place in the booth
6) The profits must be split between artist, banker and protester
Since 1969 Sotheby’s Institute of Art has been educating art world professionals, offering a range of programmes including Short Courses, Online Courses, and Master’s degrees in Art Business, Contemporary Art, Photography and more. By sponsoring the inaugural Art Projects Artist Award, Sotheby’s Institute are proud to recognise the hard work and creativity of the emerging talents exhibited in the Art Projects section, and to support the practice of an artist as they pursue their career in the international art world.
The judging panel for the Art Projects Artist Award was carefully selected to include key art world figures from the areas of collecting, journalism, curating and education. The panel selected the winning artist on the merit of their art practice and work on display at the Fair.
Dr David Bellingham, Programme Director, MA Art Business, Sotheby’s Institute of Art, London, comments: ‘Jeremy Hutchison takes us on a dangerous but exciting journey in which he deliberately parts with his primed panels to be completed by the anti-capitalist Occupy movement with their provocative and often moving political graffiti: “You are loved”! The works reappear on the art market as highly ironic counter-cultural statements, with Occupy getting a 25% share of the proceeds.’
The Art Projects section, now in its eleventh year, has established itself as an important international platform for galleries to present the most stimulating contemporary practice. It features large-scale installations, solo shows and group displays, alongside an extensive film and performance programme.
Curated by Anna Colin, ‘Dialogues’ returns to Art Projects for a second year. With many of the invited galleries and artists working together for the first time, the section promises a unique exhibition of critical conversations around shared ideas or a common aesthetic. Anna is co-curator of the next British Art Show, associate curator at Fondation Galeries Lafayette in Paris and co-founder of Open School East.
The Art Projects Film Programme, curated by Pryle Behrman, runs throughout the Fair in a purpose-built screening room within Art Projects. For 2015, London Art Fair welcomes LIMA, Amsterdam, as a partner of the Programme, with LIMA presenting a selection of recent works from its collection revolving around the imagery of cinema and its relationship to media art.
Photo : Mark Cocksedge © 2015 all rights reserved