Corporate artist Mr Brainwash has directed a new video for pop DJ David Guetta. The Los Angeles-based Filmmaker/artist has produced his first ever music video for the Grammy award-winning DJ and producer for his latest club hit ‘Metropolis’, co-produced with Nicky Romero. The project was Made possible by burn – a leading corporate energy drink from The ever so corporate Coca-Cola Company – the video is a creative collision of art and music.
Inan exclusive partnership with VEVO, the video for ‘Metropolis’ will premiere at 12pm GMT, on October 19 at http://www.youtube.com/burn. The video, inspired by David Guetta’s passion for street art realised by the ‘craziness’ of Mr Brainwash, is a frenzied fusion of shape and colour. Mr Brainwash creates a montage of images made up of fragments of vinyl and guitars before DJ superstar David Guetta is seen playing an explosive gig to a crowd of revellers.
David Guetta says, “After making a really cool movie Nothing But the Beat with burn last year, I wanted to take things further and create a music video for my electronic track ‘Metropolis’ with Nicky Romero. We wanted this video to combine street art and music and I knew of Mr Brainwash from many years ago so asked him to direct it. He had followed street artists in their undercover world, shooting them at night. You never know what you’re going to get with him, so I wasn’t sure what to expect. He’s a crazy guy, and it’s a crazy video and what we created is nothing like what we originally imagined, but I love it. It’sfantastic that the whole thing has been one big experiment to try out new ways to be creative with music and art.”
MrBrainwash says, “My vision for art is all about trying new things without any limits. This is my first music video so when burn and David asked me to come onboard I knew I wanted to make it a colourful, artistic collision of both music and art.”
Explaining his inspiration behind the video, Brainwash continued “My creative inspiration for the video was to take old objects like records and TVs, which have beenused to play music in the past, and make them beautiful again by turning them into pieces of art. It has been an interesting project, working with David Guetta and Nicky Romero, we are all three different people with threevery different characters who think differently but burn has brought us together to help us merge our creativity and create something new that has never been done before.”
Impressed by Nicky Romero’s charismatic personality and natural talent, David Guetta signed up the young Dutch DJ and producer earlier this year. The collaborative track ‘Metropolis’ has been a favourite in clubs across the world throughout the summer and features on the repackaged edition of Guetta’s global hit album ‘Nothing But The Beat.’
Nicky Romero says, “No one has taught Mr Brainwash how to make a music video. He has been asked by burn because he loves music and he loves art. It’s very exciting because he is coming at this with a fresh way of thinking so the video was always going to be different from the usual cars and girls that you normally see on music TV.”
The music video for ‘Metropolis’ is the latest creative output of the partnership between burn and David Guetta which lastyear saw the release of ‘Nothing But The Beat,’ a film documenting the award winning producer’s meteoric rise from underground clubs to the top of the charts. The track is released on JackBack Records, David’s electronic label. It is also included on Nothing But The Beat 2.0.
Photo: © artlyst 2012