Tate Publishing moves into the 21st century with new Art gizmo
The Tate has grasped technology by devolping a new Modern Art App for the iPhone/iPad. They previously released a number of iPhone Apps dating back to April 2010 when they marketed a download to accompany the Unilever series interactive interpretation of Miroslaw Balka’s epic work. Tate Guide to Modern Art Terms is their latest product and costs £1.99 to download. It was produced by Aimer Media, is an art dictionary for iPad or iPhone. Over 300 terms are defined with clarity and precision, putting themes, movements, media and art practices at your fingertips. It is the first modern art app to be released by Tate Publishing , one of the world’s leading art publishers, this guide aims to become a staple for gallery goers the world over.
“How many times have you read the caption next to a work of art or a review of a contemporary art exhibition and found yourself none the wiser? For many of us the language in which modern art is described is as mystifying as the art itself. This comprehensive but concise guide is the answer,” says Roger Thorp, Publishing Director at Tate Publishing. “We are hoping this will become one of the best art apps for people engaging with art terms whether they are avid gallery visitors, art students, or people unacquainted with art.” Users can search the Tate Guide to Modern Art Terms app by artist, movement, technique or trend; view over 40 art works with pinch-and-zoom technology; share art terms via Twitter and Facebook; and create lists of favourite terms, making this the perfect accompaniment for visits to Tate Modern exhibitions and beyond. Aimer Media is a Brighton-based app developer specialising in creating sustainable models for the publishing sector that take advantage of emerging mobile frameworks. The company works with publishers to help bring the structure and cleverness behind the printed page into innovative downloads.
Recent projects from Aimer Media include the official UNESCO World Heritage Sites app, Insight Guides Travel Photography, Haematology: Clinical Cases Uncovered, Berlitz Cruise Ships 2011 – A Directory Of Oceangoing Cruise Ships, and the Para Fitness Guide. Clients include Tate Publishing, Wiley Blackwell, Osprey Publishing, Collins, Insight Guides and Berlitz Publishing.
The Tate Guide to Modern Art Terms app is based on a book of the same name published by Tate Publishing (2009), edited by Simon Wilson and Jessica Lack. Simon Wilson, OBE, MA, formerly Head of Interpretation, at Tate, is the author of Egon Schiele and Surrealist Painting, and Jessica Lack is an arts writer for the Guardian.
Watch the demonstration video online