The Other Art Fair which launched in 2011 is London’s leading artist-led fair. Expect an interesting mix of cutting edge and art for the wall or floor at their fourth edition opening tonight 25th April 2013 and running until 28th April at Ambika P3 in Marylebone.
The fair is unique in its approach of using a selection committee of industry experts to handpick 100 of the most exciting unrepresented artists from across the globe. Participating artists are given the opportunity to curate individual stands from which to sell their work directly to the public providing an open platform for communication between artists, buyers and art-lovers.
By encouraging direct interaction between the artist and the buyer, The Other Art Fair hopes to forge lasting relationships between artists and experienced collectors and first-time buyers alike. The fair has quickly gained a reputation as one of the best locations for collectors to find undiscovered talent who are yet to gain gallery representation.
The Other Art Fair selection committee for spring 2013 includes Turner Prize nominee Yinka Shonibare MBE, art critic and prize-winning journalist Laura McLean-Ferris, and international curator and dealer Mila Askarova. Indeed, since the fair’s inception in 2011 The Other Art Fair has developed from a platform for London-based artists to attracting artists worldwide with applicants from France, Italy, Japan, Brazil, Puerto Rico and beyond. For The Other Art Fair Spring 2013, over 80% of participating artists are new to the fair, which is sure to offer returning visitors fresh and exciting art works that vary in style and context from previous instalments.
The inclusive atmosphere which the fair provides is further enhanced by a series of informative and fun activities and entertainment. Seasoned fair-goers and art novices alike can enjoy an eclectic programme of events including live music, film screenings and a cocktail bar amidst the hub of the fair. Ryan Stanier comments “As this is our fourth edition of the fair, the calibre of artists is now particularly high. We are matching this standard by launching a whole new look as well as some great new features.
There will be something for everyone – from ‘Kids Create’ to live bands playing in the bar. This year promises to be very exciting for both exhibitors and visitors.” Visitor Activities: The Others Live At the past three editions of The Other Art Fair, visitors have enjoyed a dynamic programme of live performance. The April fair will host an even more diverse events timetable: live acoustic sessions from London’s best unsigned musicians as well as unique presentations from contemporary performers fusing video, theatre, music and visual art.
The Others Talk Following their successful talks at previous TOAF editions, Jotta will be conducting curated walks around the fair. Connecting buyer directly with artists and highlighting choice artworks, discussions will be led by Jotta and TOAF curator Dave Charlesworth.
Photo 15 Celebrating the best fifteen unrepresented photographers from the UK and beyond, this section not only suits visitors particularly interested in the genre but also highlights the importance of photography as a medium within the fair.
“100 Mothers” Curated by Harry Pye, this installation was inspired by Mothers Day. Fifty male and fifty female artists were each given the same size canvas and asked to create a piece celebrating their mother. Artists include Dinos Chapman, Vic Reeves, Grayson Perry, Neil Innes, Bob & Roberta Smith, Billy Childish and Liz Neal. The exhibition will be on view at The Other Art Fair is for sale for £100,000 with all proceeds going to charity.
Mo Coppoletta tattoos live at TOAF Exclusively for The Other Art Fair, world renowned tattoo artist, Mo Coppoletta has created four brand new designs that will be available to select visitors who would like an elite Mo Coppoletta tattoo designed and inked live at the fair by the man himself.
Kids Create New for TOAF April 2013, interactive art sessions allow younger visitors to unleash their creative talent – and enable parents to discover whether their child is the next Picasso. Children can visit the Kids Create area in the Cass Art Live Art Space where they can take part in exciting, creative workshops. Artist Activities: The Other Art Fair is dedicated to supporting emerging artists and finding additional ways of helping each artist fulfil their potential.
As part of the pre-fair support package, all exhibitors are offered: Pre-Fair Workshop, Gazelli Art House: Discussions will be led by fair director Ryan Stanier, gallery founder and director, Mila Askarova, and previous TOAF exhibitors. Mentor Programme: An initiative that supports both exhibiting artists and budding curators, the mentor programme is a platform for MA curatorial graduates from The Courtauld Institute of Art to give one-to-one support to individual artists, advising them on pricing, self-representation and stand organisation.
25-28 April P3 Ambika 35 Marylebone Rd London