Chevrolet and MoFilm competition make it happen
Chevrolet, the US car brand and MoFilm a global organisation which inspires film-makers to create videos for big brands and social causes have Joined forces to sponsor a competition to inspire young film makers to promote the introduction of seven new Chevrolet cars to the European market. The quality of the short films were impressive and all captured the “Make It Happen” tag-line successfully. The films project a feel good factor using triumphs and personal storytelling to highlight this edgy campaign. The shorts were all produced by emerging filmmakers. All complement the main commissioned film titled, “The Warehouse”, a slightly surreal ad showing that Life is full of opportunities and implying, don’t miss them. Make it Happen. It is a simple message for a new generation of cars using tableaux situations. The ethos behind the new Chevrolet campaign for Europe is subtle yet effective..
First prize went to Ben Tedesco for his retro inspired ad showing a family moving house. Second prize Winner Selim Mete – Leftover Opportunities a film about a cellist and an audition with chance meeting of an attractive woman. Third prize Winner Mark Rinehart – The Boxer shows an aspiring boxer fighting back to a KO. 4th prize Winner, Hodges Usry – Astronomy Class, portrays a Chris Martin lookalike registering for night classes which leads to his becoming an astronaut and 5th prize Winner David Zandman – Perfect tells a story of a retired couple recounting their first date in a bowling alley.
Chevrolet was founded in Detroit in 1911, and celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. It provides consumers with reliable vehicles that deliver high quality, design, spirited performance and good value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. It is a trusted brand which has captured the public imagination for the last century. Sponsored by Chevrolet