VIP Art Fair 2012 A Virtual Feeding Frenzy

Online art fair exhibitors unveiled for next February’s event

Last January VIP (view in private), the first online art fair featuring top international dealers, artists and prime location galleries, launched in New York with a gala (physical) opening. The fair was the first of its kind and an overall success with sales results reported in the millions. There were a few technical glitches with overloaded servers and the type of crashes only experienced when trying to buy Lady Gaga tickets online. The overall response to VIP was positive and the launch of this ambitious concept a hit.  Now VIP2.0, as they are calling the second outing, will be “live” between February 3-8. It is going to be a make it or break it year for this expensive experiment which challenges our perceptions of how contemporary art is traded in the 21st century. If it clicks dealers will save the time and money involved in mounting yet another grueling art fair where valuable works of art are crated and shipped to major cities around the globe.

VIP still has a number of heavy weight galleries involved ,however I have noticed a few major players missing from the roster this time including ,Gagosian, Lisson and Sadie Coles who reportedly sold well last year. This may just be an oversight and these galleries will be coming on at a later stage, but politics within the upper regions of the art industry are such that we will never get a straight answer from either the galleries or the organisers.

One interesting new feature of VIP2.0 will be a virtual “Museum  Edition section,” where international museums will sell editions. Apparently the Serpentine Gallery, Whitechapel Gallery, and Parkett magazine are already on board. All and all VIP Art Fair has been an innovative and brave initiative and we wish it all the success in 2012.

EXHIBITORS FOR VIP 2.0  List in Formation, as of September 2011

Premier Large

Alexander and Bonin New York  Peter Blum Gallery New York Marianne Boesky New York James Cohan Gallery New York, Shanghai  Corkin Gallery Toronto Alan Cristea Gallery London Galerie EIGEN + ART Leipzig, Berlin Fraenkel Gallery San Francisco Stephen Friedman Gallery London Galerie Gmurzynska Zurich, St. Moritz, Zug Marian Goodman Gallery New York, Paris Leila Heller Gallery New York Galerie Max Hetzler Berlin Xavier Hufkens Brussels GALLERY HYUNDAI Seoul Galerie Krinzinger Vienna  Yvon Lambert Paris Galerie Lelong New York, Paris Luhring Augustine New York  Victoria Miro London Roslyn Oxley9 Gallery Sydney The Pace Gallery New York, Beijing Pace Prints New York Pace/MacGill Gallery New York Galerie Thaddaeus Ropac Paris, Salzburg Salon 94 New York ShanghART Shanghai, Beijing White Cube London David Zwirner New York

Premier Medium

Brooke Alexander Gallery New York Galeria Raquel Arnaud São Paulo ARNDT Berlin BERNIER/ELIADES Athens Galería Elba Benítez Madrid Ben Brown Fine Arts London, Hong Kong Chemould Prescott Road Mumbai Fortes Vilaça São Paulo Goodman Gallery Johannesburg, Cape Town Greenberg Van Doren Gallery New York, St. Louis The Guild Mumbai i8 Reykjavik Paul Kasmin Gallery New York Lehmann Maupin Gallery New York Galerie Urs Meile Beijing, Lucerne Moeller Fine Art Ltd New York, Berlin Galerie Nathalie Obadia Paris, Brussels Ota Fine Arts Tokyo Pékin Fine Arts Beijing Galeria Nara Roesler São Paulo  ANNA SCHWARTZ GALLERY Melbourne, Sydney Galeria Luisa Strina São Paulo Galerie Daniel Templon Paris Galerie Thomas Munich Tucci Russo Torre Pellice (Turin)

Premier Small

Ruth Benzacar Galería De Arte Buenos Aires Pilar Corrias Gallery London Annet Gelink Gallery Amsterdam A Gentil Carioca Rio de Janeiro IBID Projects London Galerie Michael Janssen Berlin kaufmann repetto Milan Leo Koenig Inc. New York Johann König Berlin Kate MacGarry London ONE AND J. Gallery Seoul PKM Gallery Seoul, Beijing Yancey Richardson Gallery New York Taxter & Spengemann New York The Third Line Dubai Winkleman Gallery New York x-ist Istanbul


Carbon 12 Dubai Lisa Cooley New York Eleven Rivington New York James Fuentes LLC New York Gonzalez y Gonzalez Santiago LABOR Mexico City Limoncello London IGNACIO LIPRANDI ARTE CONTEMPORANEO Buenos Aires los angeles Mendes Wood São Paulo UNTITLED New York Rachel Uffner Gallery New York


Galleria Raffaella Cortese Milan Dvir Gallery Tel Aviv Richard L. Feigen & Co. New York Rhona Hoffman Gallery Chicago Mai 36 Galerie Zurich Galerie Nächst St. Stephan Rosemarie Schwarzwälder Vienna Galería OMR Mexico City
Galerie Bob van Orsouw Zurich Postmasters New York Galleri Riis Oslo Rossi & Rossi London STPI Singapore Galerie Thomas Schulte Berlin Galerie Tschudi Glarus, Zuoz Galerie Thomas Zander Cologne

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