VOLTA NY a highly anticipated satellite art fair which launched yesterday is an invitational show of emerging solo artists’ projects and the American incarnation of the successful young fair founded in Basel in 2005. VOLTA NY was conceived in 2008 by Artistic Director Amanda Coulson as a tightly-focused, boutique event that is a place for discovery, a showcase for relevant art contemporary positions regardless of the artist’s or gallery’s age.
By refocusing the fair-going experience to solo-artist projects, VOLTA’s New York edition promotes a deep exploration of the work of its invited participants and offers the opportunity for new discoveries. VOLTA showcases galleries — whether young or mature — that choose to work with the most exciting emerging artists. These galleries must maintain deeply meaningful connections with their artists and follow them throughout their careers. In turn, select galleries exhibit in the airy loft surroundings of VOLTA NY’s SoHo venue, elevating their respective platforms for an experience mutually beneficial to fair visitors and the galleries alike.
VOLTA NY is a platform for challenging, often complimentary – and sometimes competing – ideas about contemporary art. The strict solo format gives the New York fair its unique character, which curators and collectors often compare favorably to experiencing a series of intense studio visits.
VOLTA NY – MARCH 6–9, 2014 // 82 MERCER, SOHO