The quarterly White Review publishes photography and art (decide for yourself what and means in that sentence) alongside the usual shorter literary forms from essay to poetry. It is named after and partly inspired by La Revue Blanche, the French art and literary magazine run between 1889 and 1903, which was strongly associated with Marcel Proust in the days before he became an ultra-marathon runner.
For Week 15 of fig-2 the editors Jacques, Ben, and Harry, wanted to think about how to present what they do as editors and commissioners of printed work transferred to a spatial setting. This is arguably more challenging than print because there are fewer limitations. Instead of printing costs, page size, ink, and a final printed form read by an imaginary reader, you have to interface with 3D people moving around through time. It’s much easier to present ideas in a magazine than in a space, and this is one of the problems of gallery presentation. It’s almost impossible not to either over-explain and sound pretentious or to under-explain and leave your audience baffled.
Their initial idea was to have writing going on in the space, which would have recalled Will Self’s week during fig-1 in which he wrote about the people going in and out of the Fragile House in Soho (now demolished and presumably coffeeshopped or oligarchised into a non-residential safety deposit box). Then they decided to start with Eduard Levé’s bookOuevres (Works), which is extracted in the thirteenth edition of theWhite Review.
Levé’s Works is my new favourite book. It’s a collection of unrealized ideas (works), the first of which explains: “1. A BOOK DESCRIBES WORKS THAT THE AUTHOR HAS CONCEIVED BUT NOT BROUGHT INTO BEING.” This is playfully self-referential and enacts a kind of Cretan paradox in that it is part of just such a book, and has therefore successfully been realized, meaning that the book it describes contains at least one work that the author has conceived and brought into being. Believe me, I’m lying.
Works has been called a lampoon of conceptual art. It includes some incredible imaginary projects, many of which are impossible, but naggingly possible. I really especially really want to make “15. A leather jacket made from a mad cow” or the Grayson Perry-esque “24. A house designed by a three-year-old is built.”
The White Review first approached film-maker Patrick Goddard about executing some of Levé’s works, and he freaked out. To him, realizing them would be merely illustrative. Reporters report, but artists in the contemporary mould are supposed to be foremost makers of ideas. Your Hirsts don’t sully their hands cashing their own cheques, they’re project managers. The Great Masters were the same, which is why we’re never sure which bits of a Rembrandt were actually painted by Rembrandt or his massive team of assistants on below minimum wage.
Patrick Goddard didn’t actually end up making any work for the fig-2 show, apart from his film A Reverse Gun Shoot, which is hilarious and consists of video footage of his conversations with The White Reviewabout his problems with what they’d asked him to do. It’s kind of like the fine art equivalent of Stewart Lee’s radical deconstructions of comedy as comedy. After an idea is raised of “digging up Margaret Thatcher” and making the aforementioned leather jacket from a mad cow, they discuss leather, one of them realizing that “I can’t tan! The exhibition is in ten days, we can’t do that!” with a detour via The Silence of the Lambswhereupon Goddard notes that it was in fact Buffalo Bill who did the tanning in that film (NB), before announcing that this is all “Not curatorially relevant.” I intend to use this phrase at every opportunity. Salt an vinegar on the chips? Thanks. That would not be curatorially relevant.
If I weren’t going to Warsaw on a jazz junket next month I’d be looking forward to Cally Spooner’s forthcoming Whitechapel event discussing “art that adopts the language of its own production as its content.” This probably means stuff like Singing in the rain, but it made me think of Patrick Goddard. The product of the film is its process. This sort of thing is why people hate contemporary art, but I thought it was a blast. Well, I’m a twat, innit, and every bit as white as the White Review. Around the ICA studio space, they’d already pre-empted us on this, fixing texts in unlikely locations, including “The sound of my own voice narrating aloud the sounds I can hear. (annoying)” which is presumably a comment on criticism (hai guys!), and then at length the final inevitable FML printed on the wall above the fire exit:
The sound of the middle classes applauding their own guilt distantly echoing from somewhere in the ICA.