The fig-2 project shares with the original fig-1 project a sense of freedom from conventional notions of art practice and curation, where it is more about using the available space for a creative purpose, what ever that might be in whatever discipline.
In week four, the poet, environmental activist and public speaker Simon Welsh, delivered a series of forty-two minute lectures. I’m not going to offer critical commentary on what he said, just to try to share with you what I took from his words, with apologies for omissions and distortions. “The worst tragedy for a poet is to be admired through being misunderstood” (Cocteau). Simon’s vision is abundantly positive, with mythic Blakean resonances and a kind of panpsychical holism centred on the empowerment of the individual for the greater good of all.
4/4 – Banana in the mirror (30 Jan)
We are obsessed with how we appear. Social media widens the gap between the Projection and the Actual Self (as much as we can be said to possess such a thing). When you look in the mirror, there’s a streak of toothpaste on your face. You wipe it away. From the mirror, rather than your face. You know it’s not your ‘real’ face, but it’s social media and you have mistaken the mirror you for the real you. What if you suddenly see a banana in the mirror? It can’t be there with you, but it’s there in the mirror. What then?
Simon Welsh was in email marketing. A crisis befell a company. The comparison was with Domino’s Pizza, when some videos went viral exposing some saboteurs putting pubes in the pizzas. Do you then pay a bunch of people to direct the online conversation toward positive spin? This is what alcohol, tobacco, and arms companies do. This is like wiping the mirror instead of your face. And in this instance, the banana in the mirror is real.
Motivational speakers remind us that the Chinese word for ‘crisis’ comprises the characters for ‘danger’ and ‘opportunity’. Simon advised the company to use their crisis as an opportunity: we have a side we aren’t proud of, and we are working to change it. A more positive use of social media. To learn to apologise.
A real apology begins “Sorry that I . . . “
If you start with “Sorry that you . . . “ this isn’t a real apology. “Sorry you were upset” disconnects it from your emotional state; how can you apologise about what you can’t experience?
“Sorry if . . . “ is worse yet: the apology is conditional. “Sorry if I offended you” . . and what if you didn’t offend them? Does that mean you’re not sorry? People communicate differently to each other in person than online. “Sorry if . . . “ has become normalized.
This is one way social media has impacted on us, but social responsibility is growing. Welsh cited the Miley/Thicke twerking moral panic about an incident that might have been a tacit admission on our part that the media has been sexualising young girls in a troubling way. A better role model is New Zealand songwriter Lorde, who is more of a reflection of who we are when we are ourselves rather than projected in the distortions of the mirror.
The media is powerful. In Orwell’s Nineteen Eighty-four the printing presses on one side declare that “peace is certain if there is no war” and the other side that “war is certain if there is no peace.” Profound stuff. More seriously, the head of ISIS does not exist; he was invented by the CIA to focus energy, somewhat like the “five minute hate.” Films demonize this head of ISIS to reify the myth of his existence.
The human race is an entity, a superorganism, of individuals. The mirror can be held to account, because when you move the people, the money will follow it. Simon Welsh invites us to reunite with who you are on the inside. The new study of “Reputation Management” encourages us to paint a pretty picture of ourselves on social media. It is alarming that this is being taught. Instead we have to be empowered by our apologies. It is madness to repeat the same experiment expecting different results.
Expand out. Be willingly vulnerable. Take your clothes off in the street and wait for a police officer to ask “Can I help you?” then say “Yes, I’m cold.”