large new art space opening to coincide with Frieze Art Fair
White Cube is to launch a brand new London exhibition space, in Bermondsey in time for Frieze week. This will be their largest gallery to date.The Bermondsey building, which will open for business on 12 October, has room for several galleries, an auditorium and a bookshop. The White Cube, set up in 1993, staging many of London’s most memorable exhibitions including the Chapman Bros, Gilbert & Geroge, Damien Hirst and Tracey Emin. It was formally announced in December that the gallery would be opening a third branch in the former Recall warehouse on Bermondsey Street.
The industrial scale 58,000 square foot gallery will be a group show and will include work by Hirst. This will also be a departure from the old school roster system of the other galleries and focus on a new programme to showcase emerging artists. The gallery’s founder, Jay Jopling, said the new space – previously a warehouse built in the 1970s, would give them the chance to “expand the range and ambition of all aspects of our programme”. He also stated that it affirms the “ongoing strength of London as a creative hub”.
White Cube is located in two London locations Mason’s Yard and in Hoxton. The Mason’s Yard location opened in September 2006. It is located off Duke Street, St. James’s, home of the original White Cube gallery, on a site that was previously an electricity sub-station. Also designed by MRJ Rundell & Associates it is the first free-standing building to be built in the St James’s area for more than 30 years. The building houses a main, basement floor gallery which is a naturally lit, double-height space with a second gallery on street level providing 5000 ft² of exhibition space. White Cube, Mason’s Yard continues with an international, high profile programme of exhibitions and was launched with an inaugural exhibition by Gabriel Orozco. In April 2000, White Cube, Hoxton Square was set up as a second, larger gallery space in London’s East End. Housed in a 1920s light industrial building, and designed by architects MRJ Rundell and Associates, White Cube Hoxton Square has 2000 square feet of uninterrupted exhibition space.
White Cube was originally set up in 1993 as a project room for contemporary art. Although it was one of the smallest exhibition spaces in Europe, it was arguably one of most influential commercial galleries of the past decade. Situated on the second floor of 44 Duke Street, St James’s, one of London’s most traditional art dealing streets, White Cube, Duke Street was, literally, a simple white cube, a room within a room, designed by the architect Claudio Silvestrin. White Cube’s existing premises are in Hoxton, east London and St James’s in central London, close to its original exhibition space. White Cube is also due to open its first overseas branch in Hong Kong next year.