lma Enterprises is proud to present a solo show by London based artist Roisin Byrne. It’s Not You It’s Me is a work that takes this break-up platitude and perversely stands it on its head (1). Taking on the guise of a false collector in order to find out information on a quasi mythical work by Italian artist Roberto Cuoghi, Byrne discovered that the artist himself did not exist. Cuoghi had sought to become his father over 7 years by gaining weight, dying his hair and adopting the lifestyle and mannerisms of a 60 year old man. Byrne became fascinated by his apparent non-existence and that this ‘event’, always written about as ‘not being a work’ was what the artist Cuoghi was most renowned for.
Taking the opportunity to become the artist herself she legally changed her name to Roberto Cuoghi, opened a bank account and began to buy up work on the secondary market with a credit card in Cuoghi’s name. Adopting the online persona of the artist Byrne begun to receive exhibition invitations as Robert Cuoghi. Having new works made for a show in particular Byrne’s project It’s Not You It’s Me tracks the inhabitation and /or occupation of one artist’s territory and the production and exhibition of works in another artist’s name.
|Duration||25 November 2011 - 15 January 2012|
|Times||Sat - Sun 12-6, Fri by appt.|
|Address||38 Glasshill Street London SE1 0QR, ,|
|Contact||07769 686 826 / / www.almaenterprises.com|