Frieze Alternative Returns To London 2014

‘The Other Art Fair’, the artist-led fair, is in its seventh edition this October. Returning to East London’s Old Truman Brewery, during Frieze Week, the fair is set to be another satellite event of this period in London’s art calendar.

The fair has a democratic and inclusive ethos and appears to have won a niche as one of the capital’s art events during Frieze week. since 2011 it has become popular for both first-time buyers and established collectors. there have been a record number of artist applications this year creating 25% more exhibitors and a larger selection of work than the previous year.

The participating artists have been selected by a panel of industry experts including: Anita Zabludowicz, Founding Director of the Zabludowicz Collection, Omar Kholeif, Curator at Whitechapel Gallery, Sophie O’Brien, Senior Curator at the Serpentine Gallery, and celebrated artist Polly Morgan.

The Other Art Fair and Trudie Stephenson, from The Art Insider, will host a series of lectures specifically aimed at emerging artists. Each lecture will feature discussion between industry experts and cover topics such as entrepreneurial approaches to the art world, as well as more practical matters such as pricing and how to curate a stand.

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