PANTONE 16-1546 Living Coral has been selected as the institution’s colour of the year. It embraces warmth and nourishment to provide comfort and buoyancy in the planet’s continually shifting environment. The unveiling of this coveted selection influences fashion and domestic colour schemes globally. It also has an impact on painting and sculpture especially in areas of graphic design and illustration.
Living Coral emits the desired, familiar, and energising aspects of colour found in nature – Leatrice Eiseman
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, Pantone seeks authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolising the innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
Pantone Colour of the Year 2019, Leatrice Eiseman says, “PANTONE 16-1546 Living Coral emits the desired, familiar, and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the centre of our naturally rich and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.”
For the last 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design. What is the PANTONE Colour of the Year? A symbolic colour selection; a colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. Pantone has given the world its annual chosen colour since 2001, forecasting design trends from fashion to homewares. But it insists that the shade says something about our society, too.
The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as modern lifestyles, play-styles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
Last year Ultraviolet was chosen as Pantone’s 2018 colour of the year