The Saatchi Gallery and ABSOLUT have announced a new initiative as part of this year’s New Sensations Prize. ABSOLUT has had a long association with artists, including Andy Warhol and Louise Bourgeois to Keith Haring and Damien Hirst, who have created works in response to the distinctive shape of the ABSOLUT bottle.
ABSOLUT Blank is the most recent incarnation of this heritage challenging artists to fill the bottle with their creativity, continuing the brand’s association with artists and talent. ABSOLUT has invited three artists shortlisted for New Sensations to make a new work, inspired by the ABSOLUT bottle as a starting point. These new works by Jin Han Lee, Antonio Marguet and Natasha Peel will be on display at the exhibition.
“ABSOLUT’s arts heritage spans over 30 years and today the Absolut Art Collection comprises more than 800 pieces by some of the worlds greatest artists. We’re delighted to be growing this legacy by be partnering with New Sensations on an initiative that gives us the opportunity to support and collaborate with emerging talent in the art world.” -Adam Boita, Marketing Manager, Pernod Ricard UK
ABSOLUT, in collaboration with the Saatchi Gallery, has also established a fund to raise money for two artists’ studios, which will be given to this year’s New Sensations winner and to the winner of the ABSOLUT Blank commissions. Previous New Sensations judges, Mat Collishaw, Chantal Joffe, Hew Locke and Yinka Shonibare, have each donated a work that will be in a blind auction at the exhibition. The funds raised from the blind auction will be put towards providing studio space for the winning artists.
“We are thrilled about this year’s partnership with ABSOLUT. Their creative initiatives have added a significant dimension to the prize, and the ABSOLUT Blank project has given three of the artists shortlisted for New Sensations the chance to make a new work, knowing that artists such as Andy Warhol and Louise Bourgeois were commissioned by ABSOLUT in a similar way. This is a great heritage for them to be part of, and we are very excited to see the new works displayed at the New Sensations exhibition. We are also delighted about the studio fund which ABSOLUT have helped us to establish. This will be awarded to the winner of New Sensations and the winner of the ABSOLUT Blank commission, and couldn’t have happened without the incredibly generosity of Mat Collishaw, Chantal Joffe, Hew Locke and Yinka Shonibare who each donated a work to be auctioned.” – Rebecca Wilson, Director, Saatchi Gallery
The Saatchi Gallery & Channel 4’s New Sensations exhibition will open to the publicon Tuesday 9 October. All works will be for sale and entry is free. The exhibition is at Victoria House, Bloomsbury Square, London WC1 in a 20,000 sqft venue shared withThe Future Can Wait. The two exhibitions combined will present over 50 artists makingit thelargestexhibition of emerging artto takeplace during London’s Frieze Week.
New Sensations Artists:
Steven Allan,Alex Ball,Bartosz Beda,Olivia Poppy Coles,Nicholas Dedics,Amanda Doran,Nicolas Feldmeyer,Eimear Friers,Rachel Hunt,Hyojun Hyun,Jin Han Lee,Antonio Marguet,Aileen McEwen,Claire Moore,Natasha Peel,Eoghan Ryan
Amba Sayal-Bennett,Rafal Topolewski,Aleksandra Wojcik,Tereza Zelenkova
The ‘New Sensations’ exhibition opens 9 October 2012