Universal Music, Talenthouse and Teenage Cancer Trust launched an exciting project combining music and art named, Secret 7” this week, in aid of charity.
Seven hosts, including: The Cure, Florence & The Machine, Bombay Bicycle Club, Ben Howard, CSS, Noah + The Whale and DJ Shadow, are challenging creative’s to design the artwork inspired by one of their songs.
Talenthouse, the cutting edge social media technology platform for the creative community, will be seeding out the challenge to their global community of aspiring artists.
In addition, well known members of the music industry, art professionals and young people helped by the charity will all submit designs.
The project will culminate in 700 unique vinyls displayed at the Idea Generation Gallery in Shoreditch, London in the week leading up to Record Store Day 2012. On that day, each of the vinyls at the gallery will be available to purchase with all the profits going to Teenage Cancer Trust.
None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands – the secret lies within.
“Teenage Cancer Trust is extremely excited to be working alongside Talenthouse and Universal Music on the Secret 7” initiative. Music is such a huge part of what the charity is about and plays an important role in the lives of many of the patients on our units, so this project is a logical step for us. It’s such an innovative and unique campaign and offers a huge opportunity to some of the budding artists and music fans on our units to get involved,”
says Jen Walker, Teenage Cancer Trust Music Coordinator
To get involved, or find out more please feel free to contact firstname.lastname@example.org