The Van Gogh Museum in Amsterdam, in partnership with Fujifilm Belgium has issued a series of ‘museum certified’ reproductions of Van Gogh paintings, a snip at $35,000 each. They have called these prints ‘The Van Gogh Museum Edition’. The current collection includes: Almond Blossoms (1890), Boulevard de Clichy (1887), The Harvest (1888), Sunflowers (1889) and Wheatfield under Thunderclouds (1890).
A print created in a limited edition usually has an investment value because it was created by the actual artist, signed and numbered. This example is purely a process and as beautiful as it may be it is a reproduction recreating an image by a dead artist. I’m sure the process is expensive however the $35,000 price tag is unjustifiable as the bottom line is, this is just a print. Good investment? Verdict NO!
“Van Gogh often used thick applications of paint on his canvas, making his work well suited to showcase the new technology used to produce the Van Gogh Museum Edition. These high-quality limited editions allow people to experience the power and strength of Van Gogh’s imaginative brush work in an innovative new manner, as well as to acquire their own Van Gogh masterpiece,” said Axel Rüger, director of the Van Gogh Museum in Amsterdam. The collection will debut at the 19th Annual LA Art Show at the Los Angeles Convention Center, January 15-19, 2014 at Tribute International’s booths (numbers 104 through 207). Show visitors will preview the most advanced technique for replicating Van Gogh’s art in full three-dimensional detail, and be able to discuss this exciting new technology directly with representatives from the Van Gogh Museum, Fujifilm Belgium and Tribute International.
This innovative new technology, known as Reliefography was developed by Fujifilm Belgium. The state of the art process combines a precise three-dimensional edition of the painting’s actual surface texture with a high-resolution print. Each piece is produced as a limited edition of 260, which includes imaging of both the front and back of the painting, as well as a museum quality frame. Minute details such as the stickers on the back stretcher bars, that indicate where and when the painting has been exhibited throughout the world, are also included. The entire production process is subject to strict quality control procedures that are managed and overseen by experts at the Van Gogh Museum and Fujifilm Belgium. Fifty pieces from each edition will be retained by the Van Gogh Museum to be used for educational purposes and possibly to provide a new way for blind and visually impaired people to experience art.
Willem van Gogh, the great, great grandson of Theo van Gogh (Vincent’s brother) and advisor to the Van Gogh Museum board, fully supports the museum’s efforts to carry on Vincent’s legacy. “As a cultural enterprise, the Van Gogh Museum is constantly in search of new markets and innovations. This limited edition allows us to reach an expansive world audience through the utilisation of cutting edge technology,” said Willem Van Gogh. Each piece in the Van Gogh Museum Edition is virtually identical to the original Van Gogh painting that is hanging in the museum, and which will never be sold. For a limited time, the starting price for each piece in the limited edition is $ 35,000.00.