New Interventions on Everyday Texts 


8th – 23rd December 2010, PRIVATE VIEW: 8th Dec, 7-9pm




Reuben Looyenga’s premier show at Sartorial Gallery, IL QUOTIDIANO ALTERATO, “The everyday altered” is an exhibition relating to the details that make up the moments of a day. His work assumes the connection between artistic gesture and everyday life. Working outside the studio, the materials used in Reuben’s work are based within the everyday.

The focus of his work is to find the codes and pattern within the gesture and moment; how the action affects the result. Taking the banal gesture of crumpling paper and magnifying its effect by tracing the creases made, Reuben meticulously outlines the unique chaotic design, generating complex forms and patterns from simple specifications.



The work displays the pattern of form, line and composition of everyday action, the generative design of the gesture. In addition to the drawing, Untitled, (47) Sartorial Gallery will be hosting Reuben’s installation of e,s,m,w,q: The London Evening Standard, Friday, September 3, 2010. This installation marks the day in which the gallery space was granted for the show.


His work with the Evening Standard is effectively an act of reflection on the unique qualities of daily minutiae and asserts a re-dispersal of information that had been read by the masses. The blocking out of information and removal of a single letter suggests a coding of language and the way information is read, the imagery of the work, a constellation of code unique to the date of that issue of newspaper.


Reuben Looyenga is a recent MFA graduate from Central St Martins and a new addition to the represented artists of Sartorial Gallery. Born in Canada, his practice has been based throughout, as well as in, London and his work is sold internationally.




Sartorial Contemporary Art

26 Argyle Square




Opening Hours: Wednesday to Friday 13:00pm to 18:30pm or by appointment.
Tel/Fax: + 44 (0) 20 7278 0866




Duration 07 December 2010 - 23 December 2010
Times Wednesday - Saturday, 1pm - 6.30pm (Or by appointment)
Cost Free
Venue Sartorial Contemporary Art
Address 26 Argyle Square London WC1H 8AP, ,
Contact 02078371013 / /

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